Sustainability Basics & Education

Kmart NZ Faces Greenwashing Warning: What It Means for Ethical Consumers

by
Kmart logo on storefront

This week, Kmart NZ faced a Commerce Commission warning over its ‘100% sustainably sourced cotton’ claims. This situation is a cautionary tale about transparency, with important lessons for both businesses and eco-conscious shoppers who want to track down more ethical choices. Kmart’s Cotton Claims and the Commerce Commission’s Findings Kmart New Zealand promoted its clothing … Read more

What Does Being Eco-Friendly Really Mean?

by
indoor compost bin on kitchen bench

What Does Being Eco-Friendly Really Mean? (And How You Can Start Today) Have you ever wondered what “eco-friendly” actually means? I know I did before I started looking into it. These days, the word pops up everywhere, from cleaning sprays to coffee shops – so it’s easy to tune it out. In short, being eco-friendly … Read more

What Is Greenwashing? The Hidden Truth Behind Eco-Friendly Claims

by
grey image resembling greywahing

In today’s world, where environmental awareness is growing rapidly, many companies are keen to showcase their “green” credentials. Eco-friendly packaging, sustainable sourcing, carbon offsetting – these terms are now common marketing buzzwords. But not all that glitters is green. Welcome to the deceptive world of greenwashing. What Is Greenwashing? Greenwashing is a marketing tactic where … Read more

What’s Happening To Our Ocean Floors?

by
ocean polluted with plastic

When we think about ocean conservation, images of floating plastic or endangered sea turtles usually come to mind. But beneath the surface, a lesser-known crisis is unfolding on the very floors of our oceans. From destructive trawling methods to deep-sea mining and climate change, our seabed’s – vital ecosystems teeming with life – are under … Read more

The Lie That’s Holding Recycling Back

by
Happy kids holding placards for environmental conservation at the park.

We’ve all heard it, or maybe even said it ourselves: “It won’t make a difference if I recycle.”But here’s the truth: mindset is one of the biggest barriers to real environmental progress. In 2025, with climate change becoming more visible and waste piling up around the globe, our individual actions matter more than ever. Especially … Read more

What Does Eco-Friendly Mean

by
Adult and Childrens hands holding a miniature tree in their palms

Eco-friendly is a term often tossed around, but what does it actually mean? At its core, being eco-friendly is all about adopting practices that aren’t harmful to the environment. It’s more than just a trend; it’s a commitment to preserving our planet for future generations. Sustainability is the cornerstone of being eco-friendly. Think of it … Read more

What Is Sustainability In Technology

by
what is sustainability in technology

Sustainability in technology isn’t a mere buzzword; it’s a critical perspective that integrates environmental stewardship, social responsibility, and economic viability to shape the future of innovation. It’s about creating and using technology in ways that ensure it benefits our world without depleting resources or harming ecosystems for future generations. This approach goes beyond energy-efficient appliances … Read more

Renewable Energy Sources Explained

by
Renewable Energy Sources Explained

I’m going to take you through the fascinating world of renewable energy to start this journey off….. It’s not just necessary for environmental sustainability; it’s urgent for the preservation of our planet. Renewable energy sources like solar, wind, hydro, and biomass are essential players in fighting climate change and reducing our reliance on fossil fuels. … Read more