greenwashing

Kmart NZ Faces Greenwashing Warning: What It Means for Ethical Consumers

by
Kmart logo on storefront

This week, Kmart NZ faced a Commerce Commission warning over its ‘100% sustainably sourced cotton’ claims. This situation is a cautionary tale about transparency, with important lessons for both businesses and eco-conscious shoppers who want to track down more ethical choices. Kmart’s Cotton Claims and the Commerce Commission’s Findings Kmart New Zealand promoted its clothing … Read more

What Is Greenwashing? The Hidden Truth Behind Eco-Friendly Claims

by
grey image resembling greywahing

In today’s world, where environmental awareness is growing rapidly, many companies are keen to showcase their “green” credentials. Eco-friendly packaging, sustainable sourcing, carbon offsetting – these terms are now common marketing buzzwords. But not all that glitters is green. Welcome to the deceptive world of greenwashing. What Is Greenwashing? Greenwashing is a marketing tactic where … Read more